As one of the co-founder’s of Arcatype, Alexandra Schott, has spend the past decade advising companies across innovation, luxury, and media. Originally from Boston, and now living in Amsterdam you can often find her collecting rare print publications, strolling a new design gallery, or brewing a pot of some obscure herbal tea.

Her deep curiosity drives her to research & writing practise to explore the future of consumer industries, the realities behind responsible brand building, and how technology’s shifts are redefining creative leadership.

Alexandra’s perspective is shaped my her work across B2B2C SaaS marketplace infrastructure, experiential productions, and luxury consumer sectors, with a particular focus on how modern brands can embed authentic community and regenerative principles within their organisations.

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